[wordup] Eminem's Mosh Music Video

[Adam Shand]

This is well done and is targetting the right demographic ... let's 
home ...

Adam.

From: http://www.gnn.tv/content/eminem_mosh.html

Eminem's Mosh
Mon, 25 Oct 2004 16:05:45 -0700

Eminem's Mosh Music Video - Directed by GNN's Ian Inaba

Directors Note:

Most Americans are well aware that in 2000, the presidential election 
was decided by 537 votes. From hanging chads to the hourly updates of 
the manual recount, this story was obsessively covered by the 
mainstream press. However, what wasn’t covered was what journalist Greg 
Palast discovered that thousands of primarily minority voters were 
scrubbed from the voter registry in Florida and prevented from 
potentially changing the course of America’s turbulent last four years.

By the spring of 2004 all around the country, groups from both sides of 
the aisle were organizing and activating plans to impact the coming 
presidential election from MoveOn to Swift Boat Veterans for Truth. 
Here at GNN we were finishing our book, True Lies , two related 
documentary projects and barely had enough time for our own attempt of 
an online voter registration campaign. Through Palast’s reporting and 
our own investigations into electronic voting machines and the 
crossover campaign that defeated Congresswoman Cynthia McKinney, we 
became increasingly aware of the fallibility of elections and the 
fragile state of America’s most fundamental democratic process. We also 
knew the potential power of the youth vote. With more than 55 million 
voters between the ages of 18 and 35, this demographic group accounts 
for 36% of the total eligible voters in the U.S. And as witnessed in 
2000 it all comes down to who shows up to vote on election day.

So on the eve of one of the most spirited elections in recent times, 
it’s time to try and turn out the vote. As a music video director, 
ideas for videos usually come independent of the song and are then 
adapted to fit the timing and lyrics of the featured track. I initially 
developed a concept for this video in June 2004 and contacted 
Interscope shortly after to find out what artists in their roster would 
be releasing albums near the election. The goal was to make a video 
that inspired young people to vote because they too often disregard it 
as a powerless exercise. To show them that political decisions do 
impact their daily lives and that voting is the most powerful act we 
all have to voice our opinion and effect change. And to educate and 
reiterate the point that whether or not people want to accept it, there 
are forces in play that attempt to suppress the youth and minority 
vote.

When I got the callback that our favorite conspirator of controversy, 
Eminem would be releasing an album in November, I knew we had the 
potential to say something that would be heard by the masses. And after 
hearing the song later that month it seemed Mr. Mathers had also been 
in the lab concocting his own plans for the election and it was 
precisely the anthem I had been looking for. So with less than six 
weeks to deliver we put together a team and forgot about what it meant 
to sleep. In order to produce animation for a song that runs 5:20 in 
just over 5 weeks we were going to need a lot of green tea and mate and 
a little help from Marshall himself. This video was made possible by a 
team of artists who came together inspired by a song and video that 
might be able to effect the next four years of all of our lives.

Two years ago, this video would not have been approved by a single 
record label. A year ago it would never had the possibility of being 
played on television. But with the changing tide of public sentiment 
marked by the success of our last video for Chronic Future, an anti-war 
message that made it into rotation on TRL we think it might just have a 
chance.

Now, it’s up to the broadcasters. Will they ban the top selling musical 
artist for being anti-establishment while they allow other propaganda 
to air? Or will they finally allow an artist who has the courage to 
speak out to take center stage and utilize the airwaves for something 
other than typical celebrity fodder?

Stay tuned here for updates on the unfolding antics and remember to 
show up and vote for you candidate of choice on November 2nd.