[wordup] Mosquito alarm becomes dance track ...
Adam Shand
adam at shand.net
Thu Sep 28 01:49:11 EDT 2006
From: "Amy Shand" <amy at shand...>
Source: http://news.bbc.co.uk/2/hi/uk_news/wales/south_east/5382324.stm
Secret alarm becomes dance track
A high-pitched alarm designed to repel youngsters from shops is being
used for the melody of a dance track after the success of a mobile
phone ringtone.
Merthyr Tydfil-based Compound Security released the "Mosquito"
ringtone as a way of letting teenagers hear their phones ringing
without adults knowing.
It was developed because adults lose the ability to hear high-pitched
sound.
But now the sound is being used in a dance track, Buzzin', with
secret melodies only young ears can hear.
The tune was developed after the success of the company's ringtone
which was released in June.
Simon Morris from Compound Security said: "Following the success of
the ringtone, a lot of people were asking us to do a bit more, so we
got together with the producers Melodi and they came up with a full-
length track.
"It has two harmonies - one that everyone can hear and one that only
young people can hear.
"But it works well together or separate," he added.
Mr Morris is the commercial director of the firm which developed the
Mosquito box. It emits a high-pitched noise that can only be heard by
young people and is claimed to drive gangs away from troublespots.
The alarms were originally designed by the business to repel gangs of
young people loitering around shopping centres without upsetting
adult customers.
The firm claims international success, with the product selling in 18
countries, including America.
"Although it (the dance track) isn't our main business, the demand
for it is definitely there," said Mr Morris.
"It is a bit cheesy: it's got a great beat and rhythm. I'm 41 and I
like it," he confessed.
Iain Kerr, who is a director for UK-based production company Melodi
said: "We quickly realised the potential of releasing a song using
the ultra-sonic sound."
Opera Telecom who will sell the track as PC and mobile downloads said
it was expecting big sales.
Gary Corbett who runs the company said: "After the launch of the
'Mozzy Tone' ringtone many adults were surprised that they actually
couldn't hear it.
"The secret sections within this new song will work in the same way
and we're sure kids will love it just as much."
A condition called presbycusis, or ageing ear, means that by the time
most people reach the age of 25, they cannot hear much above a
frequency of 13 or 14 kilohertz.
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