[wordup] The Pinboard Investment Co-Prosperity Cloud

Adam Shand adam at shand.net
Tue Jul 16 21:23:45 EDT 2013


This is amazing.  Read the "can you say this in PR speak" and "why are you doing this" towards the bottom.

All due respect to people doing good and hard work around Wellington (and elsewhere), but I'd like to see a lot more of this sort of mentality in New Zealand.  The .com startup mentality is as poisonous now as it was in the 90's and only rewards people for building the crappiest thing they can sell for the most money to some sucker overseas.

The more small companies we have who are passionate about their products and in it for the long haul ... the better.

Source: https://static.pinboard.in/prosperity_cloud.htm

The Pinboard Investment Co-Prosperity Cloud

# What is it?

The Pinboard Co-Prosperity Cloud is a startup self-incubator. Six successful applicants will receive a modest amount of funding and as much publicity as I can provide for their sustainable and useful business idea.

# Is this a joke?

It is not a joke.

# What are the requirements?

You must have a good idea that you are capable of building, a willingness to build it, and a plan for making it mildly profitable.

# How much funding will I get?

Each successful applicant will receive $37. This will cover the cost of six months of hosting at prgmr.com and a productivity-enhancing hot beverage.

# What else will I get?

I will feature the six successful applicants on the Pinboard blog, and give them whatever additional help I can in making contacts in computerland and attracting an initial pool of customers.


# I have no understanding of the concept of humor. Can you explain this in a way that makes sense to me?

Yes. The project aims to draw attention to the fact that if you have access to technical labor, the startup and operating costs for an online project in 2013 are negligible. The biggest obstacle to creating something useful is finding the time to build it and attracting an initial pool of paying customers.

I can't help you with the former, but I will try to help with the latter by publicizing your efforts and helping you get your project established. I will also give you as much business advice as you like, although that is probably worth much less than the $37.

# Can you explain it in words of one syllable?

It is cheap to start a site, but hard to get your name out there. I will give you a small bit of cash and ask the world to go look at what you made.

# Can you explain it in PR-speak?

In 2012, Internet thought leader Maciej Cegłowski rocked the startup community with his provocative slogan ‘Barely Succeed’, challenging prospective entrepreneurs to reject the lottery culture of Silicon Valley in favor of small, sustainable projects that could give them a more realistic shot at financial independence.

Today he has unleashed the second part of his business philosophy, 'Barely Invest', which shatters the myth that financing is the main obstacle to creating a small technology business. In a world where social capital has become the bottleneck to success, Cegłowski intends to seize the commanding heights of the New Economy as the Internet's premier social capitalist.

# How is this different from other incubators?

Participants receive almost no money, and are expected to do everything themselves, making them vastly better prepared to succeed in business.

# Why are you doing this?

I've been claiming for a while that the current culture of VC and angel investing has made the definition of 'startup' unnecessarily narrow. My goal is to give a leg up to innovative projects which, because they do not aim for explosive growth, hold little interest for traditional investors.


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